Brand approaches Bossy. Brand would like Bossy to create a snazzy tone of voice for them. Bossy is happy, but first, Bossy must ask a series of important questions that will help Bossy create aforementioned snazzy tone of voice.

If you’re currently thinking about your own tone of voice, they might help you too. Write down your answers for each one, being as detailed and descriptive as humanly possible. When you’re finished, you’ll have a clearer vision of how you should speak in your Instagram captions, blog posts, and even your emails.


How is your brand going to change the world? Sell it.

What are the major things that your brand has, that nobody else has?

Who are you talking to: age, circumstances, favourite food, music tastes?

What do you want people to think of your brand when they first meet it?

If your brand was a person, who would they be? Describe them in graphic detail.

Use 5+ words to describe how you want your brand to sound.

Which 3 personality traits are most important to you as a brand?

Any brands you’ve spotted in the wild whose tone you adore?

Please list any words you definitely want associated with your brand.

And any words you definitely don’t want associated with your brand.


Click here to see this process comes to life. We’ll take you through one of our favourite tone of voice projects to date, the very naughty Vodka and Tears.

BOSSY. is now taking bookings for tone of voice projects. Let’s talk: