Tone of Voice Development

/WHAT WE DO:

Our highly creative signature service. Like building a person from scratch, we begin by considering every part of a brand’s DNA — from its backstory to its traumatic childhood — to understand who it is and what it can be. Then, we push the boundaries of creativity, crafting a distinct voice that gets attention, and results.

Once your voice is created, we arm you with an instruction manual to keep it thriving. Our creative guidelines provide a practical and comprehensive understanding of how to consistently write for your brand — no matter the platform. It’s part introduction to your new identity, part copy suite.

Choose from our express service, the Personality.PDF (perfect for small businesses!) or just f*cking go for it with full tone of voice development. We also have a design department, if you need a visual identity to match.

*Fees start from $2500AUD

View our projects or Say hi

Website Copywriting

/WHAT WE DO:

To exist online today means nothing without ~presence~. Enter: your website. Regardless of industry, your online space should feel like a place your audience wants to actively explore, before buying your stuff or booking your services. This is the kinda creative, highly-converting website copy we specialise in.

Our website copy options range from small to large and can be customised to your needs. Pick a package, add or reduce pages, or start from scratch, our team is here to help you recruit more customers to your capitalist cult. Hoorah.

Need website design to go with? We’ll sort it out with our head designer.

*Fees start from $2800AUD

View our projects or Say hi

Digital + Social Content

/WHAT WE DO:

And the award for Sh*t That Always Falls To The Bottom Of The Priority List goes to… content. There’s a lot of it in business: automated emails, enewsletters, Instagram captions, blogs. You know you need them to grow your business, but you don’t have time to write any of them, which means you’re leaving money and customers on the table. Weird visual, but you get the point.

We can set up your full automated email sequences, take charge of your ongoing enewsletters, batch-write captions, craft SEO-driven blog content, and even rope our design guy to making it look good, too.

Choose to work with us on a project basis, or never let us go with an ongoing relationship (retainer)!

*Fees start from $1500

View our projects or Say hi

Everything Else

/WHAT WE DO:

Open? Poly? We’re flexible. With our hourly rates, you get what you want without being locked into one thing. Ideal for project-based work, ad-hoc tasks, or anything that doesn’t appear in the previous sections.

As this option is based on time, just send us a brief and we’ll cost it up. Fine print: This service is charged at a minimum of 8 hours/1 day due to briefing, prep, management, revisions and you know, actual work.

As you’ve probably figured out by now, we can do hourly design projects, too.

View our projects or Say hi

Relationships (Retainers)

/WHAT WE DO:

Never have an Espresso Martini on tap. A creative on the other hand… Putting a Bossy. spin on the stock-standard retainer, our Relationships give you access to our brains for a set amount of hours per week, to complete anything you need between copy and design.

You have the flexibility to change how and when we work with you, increasing hours as you need them. As we tend to book out a month or two in advance, Bossy. Relationships ensure you remain at the top of our list. An extra discount off our hourly rate is just the cherry on top.

What can we work on, you ask?
Tone of voice refresh
Brand copy updates
Website copy updates
Enewsletters
Instagram captions
Blog content
Ad scripts
Odd jobs you’d like to tick off this millennium

View our projects or Say hi

Bossy. Copy College (DIY)

/HOW IT WORKS:
A self-paced course for product + service-based business owners and freelancers who want to *confidently* DIY a bold brand voice, and write every word needed for a brand that packs a serious punch — without spending hours staring at the blinking cursor, or worse, $15k cash with an agency.

Created and hosted by Bossy.’s Director + Head Writer, Alyce, these are the exact processes we use in-house for our clients, packaged up in a fun, practical, DIY format. You’ll:

Learn about tone of voice and copywriting
Analyse your audience + competitors
Flesh out your brand
Develop your tone of voice
Create your brand guidelines
Write your website copy
Write your automated emails
Write your Instagram content
Write your packaging copy
Write your portfolio + pricing pack copy

Visit Bossy. Copy College or Say hi

FUN FACT: We make a mean margarita