Tone of Voice Development

/WHAT WE DO:
Full tone of voice development including:
Exploration of creative concepts
Brand personality
Taglines
Communication guidelines
Tone application suite, demonstrating how your new voice translates into every type of content

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Website copywriting

/WHAT WE DO:
Copy proof + polish
Home page
About Us / bios
Case studies
Sales pages
Product / service descriptions
Checkout processes
FAQs
Contact us page

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Blog Copywriting

/WHAT WE DO:
Calendar management
Content themes
Idea generation
Blog writing
Interviews
Ghostwriting
SEO content
Editing and proofreading

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Marketing and Media Copywriting

/WHAT WE DO:
Enewsletters / edms
Instagram captions
Social media copy
Brochures
Print publications
Print collateral
Internal documents

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Retainers / Ongoing Copywriting

/WHAT WE DO:
Flexible retainers, where we spend a set number of hours each week writing whatever you need. Best for clients that: have lots of ongoing content, could use a hand with weekly ad-hoc copy, or are in need of a major brand overhaul.

Enewsletters / edms
Instagram captions
Blog content
Product descriptions
Marketing copywriting
Ad-hoc copywriting
Website copywriting refresh
Brand copywriting updates

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Bossy. Copy College (DIY)

/HOW IT WORKS:
A self-paced course for product + service-based business owners and freelancers who want to *confidently* DIY a bold brand voice, and write every word needed for a brand that packs a serious punch — without spending hours staring at the blinking cursor, or worse, $15k cash with an agency.

Created and hosted by Bossy.’s Director + Head Writer, Alyce, these are the exact processes we use in-house, packaged up in a fun, practical, varsity-themed format. You’ll complete:

Tone of voice and copywriting education
Brand design
Audience + competitor analysis
Tone of voice development
Brand bible creation
Website copywriting
Automated email copywriting
Instagram copywriting
Packaging copywriting
Portfolio copywriting
Pricing guide copywriting

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FUN FACT: We make a mean margarita