Tone of Voice Development
/WHAT WE DO:
Full tone of voice development including:
Exploration of creative concepts
Brand personality
Taglines
Communication guidelines
Tone application suite, demonstrating how your new voice translates into every type of content
Website copywriting
/WHAT WE DO:
Copy proof + polish
Home page
About Us / bios
Case studies
Sales pages
Product / service descriptions
Checkout processes
FAQs
Contact us page
Blog Copywriting
/WHAT WE DO:
Calendar management
Content themes
Idea generation
Blog writing
Interviews
Ghostwriting
SEO content
Editing and proofreading
Marketing and Media Copywriting
/WHAT WE DO:
Enewsletters / edms
Instagram captions
Social media copy
Brochures
Print publications
Print collateral
Internal documents
Retainers / Ongoing Copywriting
/WHAT WE DO:
Flexible retainers, where we spend a set number of hours each week writing whatever you need. Best for clients that: have lots of ongoing content, could use a hand with weekly ad-hoc copy, or are in need of a major brand overhaul.
Enewsletters / edms
Instagram captions
Blog content
Product descriptions
Marketing copywriting
Ad-hoc copywriting
Website copywriting refresh
Brand copywriting updates
Bossy. Copy College (DIY)
/HOW IT WORKS:
A self-paced course for product + service-based business owners and freelancers who want to *confidently* DIY a bold brand voice, and write every word needed for a brand that packs a serious punch — without spending hours staring at the blinking cursor, or worse, $15k cash with an agency.
Created and hosted by Bossy.’s Director + Head Writer, Alyce, these are the exact processes we use in-house, packaged up in a fun, practical, varsity-themed format. You’ll complete:
Tone of voice and copywriting education
Brand design
Audience + competitor analysis
Tone of voice development
Brand bible creation
Website copywriting
Automated email copywriting
Instagram copywriting
Packaging copywriting
Portfolio copywriting
Pricing guide copywriting
FUN FACT: We make a mean margarita 
![LOUDER FOR THE COPYWRITERS IN THE BACK: STOP. PLAYING. SO. SMALL !!!!! If you’re a copywriter that could do with some assistance in the business department, let me be your mentor 🫡 Bossy. Business School is my high-level coaching program for copywriters that want to start or scale a copywriting freelance career or studio. We ran a [v successful] live round earlier in the year, and because I don’t know when the next live round will be [due to aforementioned baby] I’ve whipped up a self-study version. This means instant access to:
- Curriculum + coaching across 3 phases: Build Your Brand; The Creative Process; Getting Clients
- Dozens of video lessons hosted by the Bossy. team
- Supporting resources and activities like (fun and silly hehe) mock briefs
- 3 comprehensive 30-page Workbooks, so you can apply your learnings to your individual business
- 7 customisable templates: Brand Voice Bible, Portfolio, Pricing Pack, Custom Pitch Deck, Post-Project PDF, Editing Guide and Client Service Agreement
- 3 hour-long workshops with moi, sharing my experiences and advice around each phase
- 3 expert masterclasses on business strategy and grown (@professionalbabe); SEO copywriting (@thesocialhaus_); and getting clients through content (@laurahiggins)
- Monthly email check-ins We legit cover everything from preparing your portfolio to setting your prices, refining your briefing process to ideating for creative projects, cold pitching dream clients to closing the damn deal. And as a self-study edition, it’s $1000 cheaper than our next live round. But wait, there’s more! 🔪🔪🔪🔪🔪 Releasing this has been on my list for 5 months and somehow I’ve completed it on Black Friday weekend. Coincidence? Actually, yes. To celebrate, I’ve got a secret-squirrel code for 25% off. Rather than buying stuff you definitely don’t need, invest in your biz! Copywriters, get your ASS to the comments and leave the word ‘STUDY’ — I’ll DM you some info + the codeword. You definitely want to be a part of this very poised and prestigious school. 🎀](https://bossycreative.com/wp-content/plugins/instagram-feed/img/placeholder.png)
