Westfield /WESTFIELDWho they are/ You know like, the biggest shopping centres in Australia? Our boss Alyce has been involved in a heated love affair with Westfield for close to a decade, writing trend reports, reviewing beauty products, posting on Instagram and spending all her money in their stores.What we did/ Editorial content Instagram strategy Instagram content Instagram management Internal digital workshopsCopywriting example/ Raise your hand if you’ve ever felt personally victimised by a swimwear change room mirror?View our full services Running Bare Wear to: Studio, mat and other low-impact workouts. Like going to the movies, which obviously counts as active recovery./RUNNING BAREWho they are/ Born and bred on Bondi Beach in the early ‘80s, Running Bare has become a cult activewear label for women who like to look fashion when they work out. Or look fashion when they go to brunch and pretend they’ve worked out.What we did/ Concept creation Fabrics guide Opacity rankingsAnother example/ Likes: Working out. Dislikes: Bright red g-strings. 100% awkward-moment proof. Try the squat test. We dare you.View our full services Fashion Journal As the great Fat Joe (feat. Nelly) once said, should we Get It Poppin’?/FASHION JOURNALWho they are/ Fashion Journal is an iconic Australian publication focussing on style, music, travel and beauty. For some reason, they let us loose on their pages to air our often controversial thoughts, and they never, ever edit out our swear words.What we did/ Weekly (cheeky) articles covering style, beauty, career and life Interviews Articles for sponsored contentCopywriting example/ You were lucky enough to experience green apple UDLs and blueberry Cruisers – two drink flavours that divided your friendship group. Other drink options included Red Bears, Lemon Ruskis and Woodstocks, which weren’t really Woodstocks unless they were carried in a boy’s school bag.View our full services CorePlus /COREPLUSWho they are/ CorePlus is Australia’s fastest growing fitness destination; it combines the best parts of yoga, Pilates and functional movement to create innovative class formats you can’t get anywhere else. It’s probably the only time you’ll have fun exercising.What we did/ Tone of voice development Taglines + slogans All website copy Blog content and management Interviews Enewsletters Franchise program Studio signageCopywriting example/ We will not be intimidated by Pilates planks, boxing drills or the ballet barre. We are teamwork. We are supporting your neighbour through every crunch, every punch. We are sweaty, sore and satisfied. We are life changing. We are CorePlus.View our full services Dasher + Fisher /DASHER + FISHERWho they are/ A Tasmanian gin range starring botanicals foraged from magical oceans, meadows and mountains. Dasher + Fisher is the next big liquor to watch. We should know, we drank most of it.What we did/ Content strategy Tone of voice development Slogans + taglines Fiction stories Tasting notes Instagram captionsCopywriting example/ A handful of months ago, someone left 30 overflowing crates of juicy, scarlett-tinted Tassie strawberries at the distillery door. Naturally, we turned them into gin.View our full services Kreol This drink contains Lactobacillus Plantarum and Bacillus Coagulans. They sound like magic because they are./KREOLWho they are/ A tasty and colourful selection of prebiotic and probiotic sparkling drinks for when you want to host a party in your mouth (and your insides). It’s kinda like kombucha but…. not.What we did/ Tone of voice development Taglines + slogans All website copy Blog management Blog content Packaging copy (Labels) Instagram captionsCopywriting example/ This drink contains Lactobacillus Plantarum and Bacillus Coagulans: two of the most powerful probiotics that help to aid digestive function and strengthen your microbiota. They sound like magic because they are.View our full services Collins Square Espresso drinkers are busy and important, and are probably on their way to a meeting as we speak./COLLINS SQUAREWho they are/ A commercial precinct in the heart of Melbourne’s CBD, which is home to the big boys of business — Commbank, KPMG and Australian Taxation Office, to name a few — plus some pretty great shops, bars and restaurants to keep them happy.What we did/ Tone of voice development Print publication (interviews, writing and editing) Social strategy Instagram and Facebook captions Advertising copy (tram stops)Copywriting example/ Now here is someone who knows their filters from their single origins. Espresso drinkers loves their coffee, and actually enjoy drinking it for the ‘flavours’ and ‘notes’ — not just ‘the buzz’. They’re also busy and important, and are probably on their way to a meeting as we speak.View our full services Daguet /DAGUETWho they are/ A surfing trip through the South West of France, a few months working with French winemakers and a deep love of travel, life and good health, in equal measures. Daguet bottles all of this inspiration up into a premium, dry apple cider made with real fruit and no sugar.What we did/ Tone of voice development Taglines + slogans About Us Website copy Packaging copy (Labels)Copywriting example/ One sip and you’ll taste what we’re going on about. It’s made with real Australian apples and zero sugar, giving it a crisp, super dry and palatable taste that’s practically begging for a Sunday session.View our full services Melbourne Central /MELBOURNE CENTRALWho they are/ Melbourne CBD’s biggest and best shopping destination, that do events just as well as they do retail. We once helped them throw a birthday party for Mickey Mouse.What we did/ Event copy Blog content Manifesto copyCopywriting example/ We get it Melbourne — you like black. But on this day we’re celebrating all things extra, so it’s time to shed the layers, don a shiny raincoat and be one with our iridescent wall.View our full services Canvast This is the crème de la crème of weekly spreads — it’s got more to offer than a Thailand breakfast buffet./CANVASTWho they are/ Canvast is a life planner with balls: it has absolutely no dates, so you can get your shit together whenever you want (not just on January 1) and it comes with monthly pep talks to teach and inspire you to get said shit together.What we did/ Tone of voice development Website copy Product copy (monthly pep talks) Thank you note copy EditingAnother example/ We’re grown-ups now. That means we gotta pay to have lights in our house and food on our plate and unnecessary amounts of activewear in our drawer.View our full services We’ve got more words than a dictionary. Need some?