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LOUDER FOR THE COPYWRITERS IN THE BACK: STOP. PLAY

When you start a copywriting business, there’s t

When you start a copywriting business, there’s this blissful honeymoon period where you feel SO lucky that people actually PAY YOU MONEY to spend all day doing what you love. People are willing to PAY US MONEY to write? Where do we sign. But then, reality dawns and you realise you are also:
Project Manager 💀
Chief Operating Officer 💀💀
Accounts Receivable 💀💀💀
Head of Sales 💀💀💀💀
Growth Strategist 💀💀💀💀💀 You start thinking maybe this has been a terrible mistake because you don’t know the first thing about business and maybe McDonald’s is hiring and that wouldn’t be so bad you guess???? Creatives (especially copywriters) often tell themselves they’re “bad at numbers/sales/meetings/time management/running a whole goddamn business”, but I call bullsh*t. Most of the time, it’s just that they’ve never been shown what to do. Earlier this year I ran the first live round of Bossy. Business School — my mentoring program that teaches you the BUSINESS side of a copywriting freelance career or studio. It was such a success, so while we wait for 2025, I’m releasing a self-study version with instant access, so you can start learning and growing your business NOW. If you’re a copywriter that needs to fine-tune your foundations, processes, pitching or growth, let me be your mentor 😎 Comment STUDY if you want to receive an invite to join later this week. 📈📈📈📈📈

That feeling when…. 🤤🤤🤤

That feeling when…. 🤤🤤🤤

Now THIS project from the Bossy. Archives… *blow

Now THIS project from the Bossy. Archives… *blows off dust* THIS is one we may never live down. Full website copy for the queens at @shesonthemoneyaus, completed in record time, while having more fun than we thought possible talking about finances. 🫣 10 days.
1 mega website.
2 sales pages.
9,000 words.
1 explicit custom playlist.
3 Bossy. writers.
And 0 changes. I don’t mean to brag………. Just kidding. I do. If you wanna read our witty words, head to shesonthemoney.com.au. Love you @victoria_devine @shesonthemoneyaus. 💋

It goes without saying you should never hand over

It goes without saying you should never hand over the ENTIRE project until the ENTIRE invoice has been paid, but hey, sometimes there are other, less sinister reasons as to why a client hasn’t gotten around to paying you yet. They haven’t got to your email yet.
They’ve been off sick.
They’re master procrastinators when it comes to admin (clients! They’re just like us!) Still, as a freelancer or small business, you deserve to paid for the work you’ve produced. Gal’s gotta eat. So before we get our knickers in a twist, let’s send them a friendly, understanding yet firm reminder. How would you chase up an overdue invoice?   (PS. There’s a whole bunch of these sticky situation email templated instead my Creative Business Starter Kit — DM me ‘STARTER’ for access and to get $100 OFF).

[REPLAY 💿] As a copywriter, I have one or two t

[REPLAY 💿] As a copywriter, I have one or two tricks up my sleeve. Never-ending synonyms. A perfectly executed hyphen. An ooft-that’s-good tagline. Knowing how to spell lots of hard words. But wait? What’s that hiding all the way at the top of my sleeve??? The word + phrase bank. Possibly my favourite trick of all. If you’re not familiar, I’m not surprised. There’s a high chance I made this up, lol. But let me tell you, it works a TREAT. Here’s how the word + phrase bank can turn your copy from a 6 to a solid 10. Out of 9. 😏 1. Work out the theme you want to weave through your copy. For one of our artistic, moody and very cool still life photography clients, it was all about rich food + wine. Because, yum. Like the photos.  
2. Get a piece of paper and brainstorm the sh*t out of it. What is every word, phrase, quote or lyric that comes to mind when you think of this topic? Next, jump on my two fav sites — phrases.org.uk and idioms.thefreedictionary.com — and pop in your search terms. Then try different search terms. Then different search terms again. I also Google ‘X idioms’ and ‘phrases related to X’ more than I blink, just to make sure I haven’t missed a thing.  Like, this is part of my actual list for this project — and I have the receipts to prove it [swipe].  Brownie points Sweet as honey  Sweet tooth  A piece of cake Have your cake and eat it too  Sell like hotcakes  Butter up  Bread and butter  Sugarcoat it  Forbidden fruit  Variety is the spice of life  On a silver platter  Food for thought  Eat your heart out  Melt in your mouth  Bring home the bacon  
3. Got the list by your side? Good. It’s time to weave. If you’re writing from scratch, use the phrases to inspire headings and pepper through your copy. If you’ve already written your copy, go back through each heading and paragraph, and see what you swap out or edit. For example, I might change ‘My Services’ to ‘My Bread & Butter’. 
4. Read each paragraph OUT LOUD to make sure it kills, and to pick up any spelling or grammar errors. I know you’ll flat-out ignore this step, but it was worth a try. 🙃

Soo I’ve had 3 months off work* and guess what?

Soo I’ve had 3 months off work* and guess what? I didn’t die!!! I realise this is a very privileged position to be in but let me tell you: it wasn’t all rainbows and butterflies, and it took some serious motherf*cking hustle. Understanding I didn’t quite have the luxury of a year-long mat leave, but knowing I didn’t want to go straight back to work, I had to put a different plan in place. We created and launched our biggest course ever — a task that should have probably taken 12 months, squeezed into 4. We increased our outreach, contacting old clients and new ones. We worked harder and faster than I’d recommend 😅 Come to think of it, the prep started years ago when I first grew Bossy. (and stopped listening to the little voice that said you could never build a business as a writer). Looking back, it was worth it in order to have a decent break with my lil Remy Blue. 🩵🩵🩵🩵🩵 Did I still think about work every day? Yes. Did I stress and overthink unnecessarily? Yes.
Did I learn I despise sitting still? Also yes. 😂 But if you’re a copywriter or creative, take this as your sign: if you need a break from your business for WHATEVER REASON, you can do it with the right foundations, a bit of determination and a lot of prep ✨ PS. I’m working on getting a self-study version of Bossy. Business School up and running, so if you wanna start or grow a copywriting business, keep your eyes peeled x (*For creativity and sanity reasons, I couldn’t resist keeping one job for a couple hours per week, editing newsletters for the honeys at Shameless)

After a few months in hibernation (and eating like

After a few months in hibernation (and eating like it) on maternity leave, I’m comin’ out 🐻 my big Bossy. books are wide open for November, December and beyond! If you’re willing to have fun with your words, hit me uppp at hi@bossycreative.com or in the DMs ❤️‍🔥❤️‍🔥❤️‍🔥

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