CLIENT/ MELBOURNE CENTRAL
A CBD shopping and dining precinct after our own heart. Melbourne Central is home to some of Australia’s biggest retailers, loves food as much as us and knows a thing or two about epic events. We’ve teamed up with Melbourne Central (and their dining and entertainment precinct, ELLA) to execute a number of VERY IMPORTANT creative projects, such as Mickey Mouse’s 90th birthday party and an investigation into where to find the best ramen.
WHAT WE DID
OUR WORDS/ BLOG CONTENT
Jeff Goldblum, a bunch of showgirls and a Japanese Led Zeppelin super-fan walk into a bar. Weird, sure. Unbelievable? Not really. They’re all appearing in kooky flicks at the Melbourne International Film Festival (or MIFF, for us locals) from August 1-18. So they probably just wanted to get a drink beforehand. Or to be first in line for the candy bar.
Since 1952, Melbournites have been dressing up in their best looks, and dosing up on culture for MIFF. But it’s not just about the movies… oh no. Rather, it’s a crazy, colourful, explosive two-week celebration of everything we love about our great city. Coffee! Outfits! Cocktails! Pre-show shopping! Dumplings for dinner! Cinemas that let you drink wine while sitting in the comfy chairs! MIFF really does have 👏 it 👏 all 👏.
OUR WORDS/ EVENT COPY
If you head to Broadway and 7th Ave in New York, you’ll find Times Square. To find Oxford Circus in London, you’ll follow the map to the corner of Oxford and Regent Streets. And now, if you’re looking for somewhere that celebrates everything that’s great about Melbourne, you’ll want to go directly to ELLA — the city’s new buzzing food, music, events and art hotspot — where Elizabeth meets La Trobe.
OUR WORDS/ SOCIAL CAPTION – STREET STYLE
Bonjour, Milly! We were so in love with Milly’s Pairisian school girl OOTD, we almost choked on our croissant! As a self-confessed hat addict, she was wearing a chic cobalt blue beret paired back with a sweater, mini skirt, knee high socks and kicks: “I love shopping at boutiques and dressing up my finds with luxury pieces, like these Dior runners.”
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