They DO exist.

Let’s talk about one of the scariest types of copywriting: pitch emails. Nobody likes to write them, nobody likes to send them, nobody likes to be ignored. With a pitch email, we’ve only really got one chance to impress whoever we’re pitching to. If you ask me, the most important thing about sending a great pitch email is standing out in a sea of emails.

I’ll use my own example to show you how to craft a pitch email that expresses your personality, stands out and is clear about what you want.

Listen (and subscribe!) on Apple Podcasts 
Listen (and subscribe!) on Spotify

In this episode, I cover:

  • The structure I use for my own pitch emails, including:
  • Starting the email
  • Introducing yourself and your business
  • Asking for what you want
  • Including your services
  • Asking to connect
  • How to keep track of your pitches


Don’t forget to head to to download my very free, very juicy guide to building a bold brand. It’s packed with tips from Bossy.’s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.


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