Hi, it's the Bossy. Studio.
We’ll take it from here.
A brand voice + creative copy studio with an attitude problem.
Being a copywriting studio, we write words for brands of all shapes and sizes. But being Bossy., we write them bigger and bolder than everyone else.
We specialise in brand strategy, tone of voice, creative copy, digital content, campaign ideation, ongoing content, team training, and telling you to lay off the f*cking exclamation marks.
No, we don’t put the little ©️on things.
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brand voice
brand voice
The shampoo that makes you cackle. The campaign that makes you buy. The billboard that makes you crash your car. That’s your brand voice and creative copy doing its thing. Just like your branding informs your visual identity, your brand voice shapes your verbal one. Don’t half-ass it.
Our Creative Process
Find your voice — and have some fun along the way — with our express Personality.PDF, creative brand strategy, or the choose-your-own adventure brand voice.
$2500 AUD
fees start at
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Website copy
website copy
To have a brand without online presence is to have no brand at all. The Dalai Lama said that. Or was it Kris Jenner? You need more than words on your website — you need creative copy that connects, communicates and converts. Oh, and by the way: it’s harder than it looks.
Our Creative Process
Brief us on your brand voice and we’ll write a website that you can’t believe is yours. We can also explore creative themes, if you dare.
$2900 AUD
fees start at
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DIGITAL CONTENT
digital content
You'd rather sit through a four-hour Zoom meeting every day for the rest of your life than do content. But guess what? Content doesn't give a #$@&. It’s still an everyday non-negotiable for your business.
Our Creative Process
It’s simple: we write the social content, e-newsletters, SEO blogs — you get more eyeballs, traffic, bookings and sales. Or ask us about building a custom copy assistant inside ChatGPT so you can fire us before we even start.
$1500 AUD
fees start at
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BOSSY relationships (Retainer)
BOSSY. relationships (retainer)
Never have an Espresso Martini on tap. A team of creatives on the other hand… Start a relationship with Bossy. and we’ll chip away at larger tasks, or churn out regular ones — think website updates, product descriptions, paid ads, campaign ideas, social content, ad scripts or writing all of your office birthday cards.
Our Creative Process
Don’t like to be boxed in either? Our relationships put a spin on the traditional retainer, in that we dedicate a block of time each week or month to work on any ideating, brand work or copywriting that you need.
on request
fees
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day-rate copywriting
day-rate copywriting
Need a copywriter now but not forever? For any task that doesn't fall into the above services, you'll probably land here. Book Bossy. for a minimum of one day to tackle that creative campaign, packaging copy, email funnel, content batching, sales page, pitch deck, signage, marketing activation, merch brainstorm. You get the drift.
Our Creative Process
We’ll gather all the details we need during the briefing phase, then set the imaginary timer and get to work on your project.
$1500 AUD
fees start at
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mentoring with alyce
mentoring with alyce
Sometimes you just need advice from someone who’s been there, done that. Meet Alyce for a virtual hour of power (or three) as she lovingly shoves you towards your goals.
Our Creative Process
Share your hopes and dreams in our briefing questionnaire and Alyce will come armed to the 60-minute session with thoughts, ideas and very strong opinions.
$399/hr AUD
fees start at
TEAM TRAINING
Invite us to your workplace for a live rendition of the Bossy. Brand workshop, where we’ll teach your team about tone, copywriting and content — and how they can improve on all three. Got a specific subject, or write for your own clients? Maybe a custom workshop is more your speed.
Our Creative Process
Our workshops are designed to get your teams excited about words — seriously. Part lecture, part tutorial, Alyce will teach her processes while dishing out writing exercises, worksheets, copy examples and question time.
ON REQUEST
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team training
fees
PORTFOLIO
WHAT WE WROTE
Crack open the Cheezels, because these rugs are washable. Double is an interiors icon that wanted to embrace its Australian roots, to which we said: hold my beer. The resulting brand voice is one with lots of dry humour, occasional slang and plenty of relatable life moments.
double rugs
“Rugs? Outside? Yep. Add ice to your wine while you’re at it because The Banner rug is here to break all the rules.”
“At the end of the day, Double’s designs are for good looks and everyday life — which often means cake crumbs, Cab Sav and Coco’s fur all up in the carpet.”
PORTFOLIO
“Are you holding that club upside down? Who knows. Holey Moley is less serious golf course, more pop culture-fuelled mini golf bar — heavy on the bar.”
WHAT WE WROTE
When the brief says “go nuts”, you know it’s going to be a wild ride. To modernise the tone of voice of this much-loved mini golf bar, we took ourselves about as seriously as they do golf — which is saying something. Here, silly humour meets more puns than you can poke a golf stick at.
holey moley
“If you want to improve your handicap, go to a real course. If you want to putt a ball through shark-infested waters, smash a Sugar Caddy cocktail and leave with a camera roll full of questionable photos, swing by Holey Moley.”
PORTFOLIO
“Whether it’s poolside chats or lazy evening laps, spend summer in a secluded oasis. Among the vines you’ll find relaxed outdoor settings and ceramic table accents, soaked in sunshine and sprawling greenery.”
WHAT WE WROTE
Seeking words that were just as colourful as their homewares, furniture and art, Fenton & Fenton invited us to write their Christmas gift guide, and asked us to stay for their campaign copy, product descriptions, landing pages and emails.
FENTON & FENTON
“A season less ordinary is enjoyed outdoors over sorbet settings, laughter and Limoncello. Tablecloths and terrazzo, the refreshing kick of a blood orange margarita, mouthfuls of melon and mint.”
PORTFOLIO
“Think of crum. as tiny morsels of pure pleasure: crunchy, chocolatey and coated in childhood memories. It might taste illegal, but it’s completely guilt-free.”
WHAT WE WROTE
For crum.’s website copy, we embodied our inner 10-year-old, racing home from school and diving headfirst into a certain chocolate-ly drink. This meant fun, youthful language, and zero guilt. At time of print we’re currently still waiting to be offered a lifetime supply of crum.
CRUM.
“Glasses of your favourite milk. Bowls of ice-cream. Innocent tablespoon minding its business. Your mouth. They don’t stand a chance with crum. on the scene.”
PORTFOLIO
“Here, the past, present and future of Fitzroy meet. Homes made for those seeking peace and privacy, spiked with atmosphere. Grandeur, with a bit of edge. Spaces to connect, and retreat. That’s what makes Fitzroy Fitzroy.”
WHAT WE WROTE
An inner-city development that really loves Fitzroy. We sort-of accidentally came up with the creative concept, “What makes Fitzroy Fitzroy?” before writing our way through the development brochure. This is now an official piece of evidence that Bossy. can write about anything. Even fancy brick walls.
fitzroy fitzroy
“Fitzroy is renowned for its electric energy. But despite its atmosphere, it also offers a sense of solitude; peaceful places to retreat when in need of a rest.”
PORTFOLIO
“We know a change of sneakers can change your day. That fitness is also about fashion. That when you feel comfortable, you feel confident. That between work and workouts, life is busy, and you need looks that do it all.”
WHAT WE WROTE
We might have been perched comfortably at our desk, but our keyboard got a serious workout. We tackled Stylerunner’s brand story, taglines for Stylerunner Beauty, a fabrication guide and copy to launch their labels overseas. Then it was time for a rest day.
Stylerunner
“Whether you’re running fast or running late, skipping rope or skipping town, getting fit or getting brunch — we know life is all about balance, and you should feel good: whoever you are, wherever you are, and whatever you’re doing.”
PORTFOLIO
Australia’s largest media company for women. Four podcast titles. 125 million downloads. And a metric shit-tonne of creative and natural ads, written by team Bossy. every week. Shameless exists to get (and keep) the attention of women — as their script writers, our goal is exactly the same.
shameless media
thank you for helping us deliver industry-leading work
— Emma Beevor, Shameless Media
“The clarity, creativity and polish in our commercial scripts not only ensure we’re best-in-market, but genuinely reduce the workload for our clients, making us top of mind for future partnerships. We’re incredibly grateful for the care, expertise, and consistency poured into every script. Working together is an absolute joy! Thank you for helping us deliver industry-leading work.
alyce ticked every box. 10/10, no notes.
— Kara Ter Morsche, Upstate Studios
“Booking Bossy. for our internal team workshop was one of those ‘there’s only one person for the job’ moments. As a manager, I wanted my team to feel more ‘copy confident’ so they could back themselves more, try new things and also boost our speed and efficiency. Alyce ticked every box and gave them tools to keep practising and refining their skills. 10/10, no notes.”
from day dot they've taken the time to get to know my business
— Amanda Alessi, Photographer
“Upon meeting Bossy., I went from ‘I can write my own copy’ to ‘OMG, I need them in my life.’ From day dot they’ve taken the time to get to know my business and understand the brief. The crazy thing is: copywriting had never crossed my mind in 8 years of business, and now it’s one of my top priorities.
I’d highly recommend Bossy for all things copy!
— BONNIE GILL, MATES RATES
“Alyce and the Bossy team are incredibly good at what they do. The team developed a unique voice for our brand and put simply, they just ‘got it’. We have worked with the Bossy team in both a client and brand perspective and it has always been smooth, informative and easy. I’d highly recommend Bossy for all things copy!"
who's in charge here? The Bossy. Supergroup
You could work with an uptight agency team. Or you could work with the Bossy. Supergroup — a freelance team comprising the best writers and strategists, handpicked by our Director + Head Writer, Alyce Greer. Being a brand voice-led studio, Alyce assesses each project and assigns herself or the best writer based on their niche, experience and writing style.