Episode 1: How I Built My Bold Brand.

Bossy.’s Director & Head Writer Alyce goes down memory lane.

For the very first episode of The Bossy. Type, I’m talking about how I built the boldest brand of them all, Bossy. Copywriting. I must admit, Bossy. been pretty bold from the beginning, but there still were a lot of steps to get it to the brand it is today, from completely rebranding to overhauling our services. 

It’s been four years now, and whileI’m not claiming that today I have millions of dollars in the bank and thousands of screaming fans (still waiting for those), but I HAVE managed to build a business that’s bold, unique and completely aligned with who I am. 

Listen (and subscribe!) on Apple Podcasts 
Listen (and subscribe!) on Spotify

In this episode, I cover 

• The reason I started Bossy. 
• Identifying my point of difference, and how I let this guide the brand
• Niching down from 3 creative services to 1
• Teaming up with agencies to broaden my offering
• Approaching every element of my business in a different way 
• Using my own brand as a case study for prospective clients 
• Examples of how I made my brand more ‘bold’ 
• Re-thinking my entire business model 
• Implementing out-of-the-box marketing strategies 

Links and resources

Don’t forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It’s packed with tips from Bossy.’s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here. 

• Bossy. Copywriting 
• The Bossy. Shop – Resources, ebooks & templates 
• @alycealyce Instagram 
• @bossy.copywriting Instagram

What did you think?

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You’ll be helping me to reach more people, and I promise to buy you a drink next time I see you.