Our idiot-proof method for quick, creative and effective Instagram captions.

In today’s episode, I’m going to help you avoid suffering from a nervous breakdown every time you need to post on Instagram. I’ll be taking you through my trick for writing Instagram captions — and writing them easily, quickly, effectively and creatively.

I know this is a hot topic because I too have wasted hours and hours of my life staring mindlessly at my phone screen, trying to think of something witty to say. And, if I had a dollar for every time someone had asked me for advice on this… I’d be in Greece, not here.

Listen (and subscribe!) on Apple Podcasts 
Listen (and subscribe!) on Spotify


  • What is an ‘Instagram caption formula’
  • Why you need them in your business (and your life)
  • How to develop caption formulas for your own brand
  • Examples of time-saving, on-brand caption formulas (that you can steal for yourself)


Don’t forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It’s packed with tips from Bossy.’s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.


If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You’ll be helping me to reach more people, and I promise to buy you a drink next time I see you.