One of the biggest questions I get asked at Bossy. is how do I create a strong and unique voice for my brand.
In episode 4, I summarised what it is, why you need one, and how to get one. And now? We’re going to begin diving into each part of the process, starting with the discovery workshop.
I’m giving you the exact questions I ask new clients so you can DIY the workshop from the comfort of your home (pyjamas). Grab a pen!
Listen (and subscribe!) on Apple Podcasts
Listen (and subscribe!) on Spotify
In this episode, I cover:
- Elevator pitches
- Identifying your target audience
- Solving customer pain points
- Beating your competitors
- Brand personality traits
- Stalking other brands’ voices
LINKS AND RESOURCES
Don’t forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It’s filled with tips on becoming a better, faster and more natural writer. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop – Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
WHAT DID YOU THINK?
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You’ll be helping me to reach more people, and I promise to buy you a drink next time I see you.