One of the biggest questions I get asked at Bossy. is how do I create a strong and unique voice for my brand.
In episode 4, I summarised what it is, why you need one, and how to get one. And now? We’re going to begin diving into each part of the process, starting with the discovery workshop.
I’m giving you the exact questions I ask new clients so you can DIY the workshop from the comfort of your home (pyjamas). Grab a pen!
In this episode, I cover:
- Elevator pitches
- Identifying your target audience
- Solving customer pain points
- Beating your competitors
- Brand personality traits
- Stalking other brands’ voices
LINKS AND RESOURCES
- Bossy. Copywriting
- The Bossy. Shop – Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
WHAT DID YOU THINK?
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