Episode 7: 4 Steps to a Fun Instagram Caption that Sells

Fun Instagram captions that sell. Need I say more.

Struggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I’d have to say Instagram captions are the one people hate the most. If you want to stop your followers mid-scroll, keep their attention, and meet a strong objective (like sell a product or teach a tip) with your captions, this episode is for you.

I’m going to take you behind-the-scenes and use one of my real captions as a case study. Check it out here:https://www.instagram.com/p/B_EZ8SGD5d-/

Listen (and subscribe!) on Apple Podcasts 
Listen (and subscribe!) on Spotify

In this episode, I cover:

• How I structure captions, using a real example
• Writing captions that are creative AND effective
• Breaking down your post and what to talk about
• Identifying who you’re speaking to
• Deciding on the purpose of your post
• Figuring out the problem you’re solving
• Highlighting your skill and experience
• An example of how that sounds all together

LINKS AND RESOURCES

Don’t forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It’s packed with tips from Bossy.’s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.

• Bossy. Copywriting 
• The Bossy. Shop – Resources, ebooks & templates 
• @alycealyce Instagram 
• @bossy.copywriting Instagram

WHAT DID YOU THINK?

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