Personal brand is a total grey area. Like, wtf is it? And why should we be deserving of a *brand*? But it’s not as flashy as you think. In fact, you already have one, whether you like it or not.
So, IMO, you may as well put in a bit of effort to shape your personal brand, decide where you sit in your industry and control how your dream customers or clients, or even social media followers view you.
I’ll be talking about this in bite-sized steps, because there’s a lot to cover. First up, defining your personal brand.
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