This episode is brought to you by emails, and the sad fact the average person spends 12-18 hours per week responding to them.
I feel depressed just reading that sentence. As you know, I’m all about making emails more enjoyable to write — and read — and now I’m going to share my favourite tips to do just that. This also works from a branding or tone of voice point of view, because it means your everyday emails will feel more conversational, more lighthearted and more approachable … so it’s perfect if that’s how you want your brand to sound.
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Don’t forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It’s filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer’s block remedy). Download yours here.
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