Fun Instagram captions that sell. Need I say more.

Struggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I’d have to say Instagram captions are the one people hate the most. If you want to stop your followers mid-scroll, keep their attention, and meet a strong objective (like sell a product or teach a tip) with your captions, this episode is for you.

I’m going to take you behind-the-scenes and use one of my real captions as a case study. Check it out here:

Listen (and subscribe!) on Apple Podcasts 
Listen (and subscribe!) on Spotify

In this episode, I cover:

  • How I structure captions, using a real example
  • Writing captions that are creative AND effective
  • Breaking down your post and what to talk about
  • Identifying who you’re speaking to
  • Deciding on the purpose of your post
  • Figuring out the problem you’re solving
  • Highlighting your skill and experience
  • An example of how that sounds all together


Don’t forget to head to to download my very free, very juicy guide to building a bold brand. It’s packed with tips from Bossy.’s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.


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